My best Write Label radio ads

I work at Write Label as a freelance writer of creative copy for a variety of clients including brands, media companies, agencies, and individuals. Most of these projects include radio ad scripts, ranging from the comical to the serious. Since June I've written over two hundred scripts. Here are my favorites! Company names and identifying information have been removed per Write Label policy.

30-second radio ad for family-owned plumbing company.

(Voted July 2020 “Ad of the Round”)

VOICEOVER (MALE): Honey, where’s the dish soap?

VOICEOVER (FEMALE): Under the sink!

[MUSIC BED: spooky, scary music]

VOICEOVER (MALE): Oh, no... I always hear voices coming from the pipes.

[SOUND EFFECT: cabinet door creaks open]

SINK GHOST: Repipe us, Phil! We’ve been here since Eisenhower!

ANNOUNCER: Are your pipes getting a little spooky? (Business name) can fix that! You’ll get a professional job at a direct price, with no markups for subcontractors. Get any one-story two-bath home re-piped for just forty-nine ninety-five. Call the owner (name) or his sister (name) at (phone number). They’re at your disposal for re-pipes and everything under the sink!

30-second radio ad for a popular topical cough suppressant

VOICEOVER (FEMALE): Hey, how are you feeling?

[SOUND EFFECT: frog ribbits]

VOICEOVER (FEMALE): What’s that, a little froggy?

[SOUND EFFECT: frog ribbits twice]

ANNOUNCER: Get that frog out of your throat with (product), the number one selling children’s cough cold product. It’s a topical rub with medicated vapors that are sure to relieve those cough symptoms fast. (Product) is safe for kids two and up, and easy to use, so they’ll be feeling better in no time. It also works great for adults! Find it at a pharmacy near you.

VOICEOVER (FEMALE): Hey, come try this (product). Then you can hop to it!

[SOUND EFFECT: frog ribbits energetically]

ANNOUNCER: (Business/product slogan)

30-second radio ad for a financial services business

Managing a small business is like bungee jumping: it's fun until you get to the paperwork.

With (business), your payroll, onboarding, insurance process and benefits can all be managed from one platform. Support your team with a user-friendly interface where you can easily calculate and file your payroll taxes. Make the jump with (business)!

Visit (website), or call (phone number). That's (phone number).

With (business), you can work smarter, not harder.

30-second radio ad for vegetarian food company

Are you tired of uppity, boring vegetarian food? Try (business), home of the casual, cool, and carefree vegetarian!

(Business) has simply good food and it's good for you, too. Say goodbye to the peas and carrots of the past, and hello to delicious homestyle vegetarian balls, pepper and cheese sliders, breakfast patties, American crumble, and much more. Their sustainable, plant-based comfort food will have you wishing meat could taste this good.

Visit (website) to learn more. (Business): Real. Simple. Good.

30-second radio ad for gardening center

(Business) is your gardening paradise! Celebrate the winter season with beautiful poinsettias, wreaths, Christmas trees, and more. With the only growing greenhouse open year-round, a large selection of plants for your home and garden, fresh floral arrangements, landscaping services, and more, (business) has you covered for, well, all the seasons! Visit (business) at (address). That's (address). (Business): Growing Forward Together.

15-second radio ad for butcher shop

Deer season just got a whole lot better. (Business) Deer Processing has been providing quality meatloaf, burger meat, and more for eighteen years! Get a whole deer processed for just eighty dollars.

Find (Business) Deer Processing on Facebook or call (phone number).

30- and 15- second radio ads for grocery chain

30 second ad:

Calling all Norfolk shoppers: (Business) is your more-for-your money grocery store! At (Business), you'll find all your favorite quality products at half the price. It's like getting Neptune's trident for the cost of a fork! Are you stuck in traffic? Well lucky for you, our prices aren't going anywhere, either! Visit any of our Norfolk stores to take advantage of these incredible deals! Check out (website) for locations and start saving today. That's (website). (Business): The more-for-your money grocery store!

15-second ad

Calling all Norfolk shoppers: At (Business), you'll find all your favorite quality products at half the price. It's like getting Neptune's trident for the cost of a fork! Visit any of our Norfolk stores to take advantages of these deals! (Business): your more-for-your money grocery store!

60 second radio ad for travel nurse company

[MUSIC BED: Nightly news music]

[VOICE DIRECTION: newscaster's voice]

VOICEOVER (FEMALE): Hello and welcome back. Today's top story: the need for travel nurses around the country is skyrocketing as CO-VID-nineteen cases continue to rise. (Business) Travel Nursing pioneered the practice of Rapid Response travel nurse staffing. The company has become the leading provider of temporary nurses in hospitals requiring extra high quality patient care. As (Business) Travel Nursing continues to grow, they need more travel nurses to join their esteemed ranks. (Business) Travel Nursing partners with large, prestigious healthcare facilities, as well as small community hospitals around the nation. As (Business) works on meeting the country's healthcare staffing needs, they are seeking more nurses to join the cause. (Business) travel nurses enjoy the opportunity to work when they want and where they want, while maintaining the lifestyle they want. Enjoy the excitement of travel nursing and challenge yourself to explore new opportunities as you help fight this pandemic. Visit (website) to learn more. That's (website).

30-second radio ad for neurology center

[SOUND EFFECT: cheering, game sounds]

VOICEOVER (MALE): Wooo! Go Alabama - Ow, my back.

[VOICE DIRECTION: taunting]

VOICEOVER (FEMALE): Ha, at least Auburn fans can cheer! Ah.. my neck..

[VOICE DIRECTION: defiant, then faltering]

VOICEOVER (MALE): Of course we can cheer - roll tide - oof

ANNOUNCER: Whether you're an Alabama or an Auburn fan, everyone has back pain at some point. The (business) at (name) hospital will get you back on your feet in no time! We are dedicated to alleviating your back pain with a personalized plan. Call the (business) at (name) hospital at (phone number) and make a same-day appointment with a nurse practitioner. That's (phone number)

[SOUND EFFECT: football crowd cheering]

30 second radio ad for pizza place

VOICEOVER (MALE): Kids, what are you hungry for?

[VOICE DIRECTION: Pronounce all spellings of "piece o' pizza" like "piza piza"]

KIDS: Piece o' pizza!

VOICEOVER (MALE): A piece of pizza?

KIDS: Piece o' pizza!

ANNOUNCER: Come get a piece o' pizza at (Business), now open for dine-in seating! Try a Neapolitan pizza with unlimited toppings for one flat rate, or our oven-roasted wings with one of our six signature sauces. Indoor and outdoor seating is available by reservation. Call (phone number) to get started, or order for delivery on Door Dash or Uber Eats. See you soon at (business)!

30-second radio ad for car wash

[SOUND EFFECT: insect buzzing]

[VOICE DIRECTION: thick NY accent]

BILL: Hey Clive, how've you been?

[VOICE DIRECTION: NY accent]

CLIVE: Not bad, Bill. Been craving some fruit punch.

BILL: Ya know, I was buzzin' around a kid's birthday party but they swatted at me like I was a murder hornet! Can you believe -

[SOUND EFFECT: SPLAT]

[VOICE DIRECTION: horrified]

CLIVE: BILL?? Ah, we drifted onto the highway!

[SOUND EFFECT: buzzing intensifies, then cuts abruptly to human's point of view]

[SOUND EFFECT: light tapping of Clive hitting the windshield]

CHILD: Whoa! Another one! Mom, our windshield is disgusting.

[SOUND EFFECT: Mom sighs]

MOM: You're right...let's go to (business)!

ANNOUNCER: (Business) is a full service car wash with the only dual tunnel in (city)! Drive safely without having to look through that bug cemetery on your windshield. Visit (business) at (address). See you soon!